Before you start any kind of business, you need a strategy. What are you selling? How will you sell it? Where will you advertize? What business model have you chosen? Lots of questions to answer before you even open your doors. The same is true online.
It can be helpful to have a bird’s eye view of things to know what is possible and what is difficult and what is downright NOT for you! We made it easier with our Roadmap2Success Infographic.
There are three basic business models online (although some would say there are seven in total, three are basic to all the rest). You can sell physical products (we call that eCommerce) on sites like Amazon, Shopify or eBay (and many others). You can sell digital products (we call that Affiliate Marketing) on your own site (usually). To start with you would be selling digital products (such as training courses and software) that belong to other people, but soon you will be creating your own. The third business model is not about selling physical or digital products but rather services (usually to small business owners). We call that Local Client Consulting.
Deciding what strategy you will pursue is important as a first step. Getting your “offer or product strategy” worked out is essential to your success. We suggest that you start with Affiliate Marketing and take all of the work of creating and supporting a product off the table for now. All you have to focus on, really, is getting Traffic to the offers. We’ll talk more about that.
We have an Introductory video that explains how our Roadmap2Success Infographic is laid out and how to use it to evaluate whatever opportunity comes your way. We also have a more in-depth Masterclass on Offer or Product Strategies that can give you a clearer idea of which direction to go.
Choosing Your Strategy is the FIRST Step…..