It is time to know, as an online entrepreneur, that information about your professional experience or knowledge of  your hobby is worth a lot of money. Monetize it with an eBook, video course, coaching sessions and so on. Though it is very lucrative, it takes time to create your own product.

Information Gold mine

But the fastest way to the money is to be an affiliate of someone who has already spent the time to create a product and has proven that it sells.  And the best type of product to sell is a ‘how-to’ information product that you can find on platforms like Clickbank

Why is an information product so easy to sell?

  • Besides the fact that you have no delivery costs to send it directly to the inbox of your client,
  • and that it is easily updated when changes occur. 

People know that school has not prepared them for the digital revolution.  One hundred million people every year are constantly seeking information and the online education market is growing at a rate of 28% per year.

They are looking for knowledge on subjects like:

  • How to create videos
  • Setting up your own home business  
  • Building your email List
  • How to sell on Amazon, Etsy, Ebay and other online platforms
  • Creating YouTube Video ads for local business
  • Marketing on Facebook
  • Selling services to Local business

and so much more like

  • Landscaping
  • Raising Dogs
  • Growing vegetables in your appartment

5 things to know about information products

First, there is a starving crowd out there who don’t have the time to go through the ‘trial and error’ process.  It took you or the product creator 20 years to learn the ins and outs. They’ll be glad to learn (and gain time) from your experience and buy your know-how. It is really the best way to cut down on the time needed for any learning curve.

We used to say that it takes 5 years to become an expert in a given field.  Today with the Internet and by buying information products, you can become an expert in 12-18 months.

Second, a client who has your over-the-shoulder video series can rewind and play it as often as he/she wants.  He can print out your book and work it over with a fluorescent marker until he masters it. It beats trying to write it all down (and remembering it) in a seminar.

Information products | Do the Work one time, Get paid over and over again

Third, with information products, you do the work to create the products one time and you can get paid for that product over and over again, often for years. And the secret tool that marketers use is in this article.

Fourthpeople all over the world can buy your product in digital form. You need to remember that 75% of online searches come from people who don’t live in English speaking countries. They can order online with their credit card and immediately access the digital product at any hour of the day or night.  They can download your eBook and print it out, or view your video in their web browser, or listen to your seminar on a MP3 while travelling.

Fifth, your store is open 24/7 and your business runs on autopilot.  You create a passive revenue stream that keeps filling up your bank account.  The time saved allows you to focus on other things.

Check also the article How to make money with an information product

My best advice is to get a Mentor who can show you the ropes.  We use John Thornhill and he has a great program for showing you how to create digital information products from things you already know about.  It’s easier than you think and he is willing to partner with you to make sure you are successful.  That’s why his program is called Partnership to Success.  Check it out HERE for more information (and register for a free training webinar).

To your success,

Bert (Alex) Amsing

Digital Business Consultant

P.S.  We also have a REVIEW of John Thornhill’s Partnership to Success Program which you are welcome to take a look at.  And if you have any questions at all, feel free to reach out to me at